o.b. - Embalagem Promocional
The purpose of the project was to create structural and graphic design for free samples packaging, with the goal to inform that o.b. has two distinct products: Original and Pro Comfort. The free sample would offer a product of each version, accounting for their respective benefits: Original - Curved Channels; Pro Comfort - Silk Touch cover.
The main challenges were to design a contemporary and feminine packaging, but with very low cost and easy to assemble.
We've created a practical packaging to produce, visually attractive and youthful to the consumer.
Through a simple structure, the lid of the case to be opened and slidesinternally carries the products highlighted by a separator.
In the graphic design we explored femine elements, appropriating the color code of each line to emphasize the differences of each product.
In compact packaging, we delivered an innovative design, especially in relation to competition that had their samples in plastic bags, and also when compared with the previous o.b. samples, made in ordinary cartridges.