Garnier - Endomarketing
At the launch of Nutrisse spokeswoman in 2008, Garnier has activated its employees through an internal survey to choose one of three actresses selected for the new campaign.
To disseminate this result, we created an internal marketing campaign through its own incomplete packaging of Nutrisse. On the morning of release, employees received the packaging without the usual picture of the model. The awkward moment made the people to open the packaging and discover inside a sheet, that revealed the picture of the chosen actress and directed them to the hotsite of the campaign. Yet through the playful activity, the employee could cut the sheet and mount the photo of the actress in the packaging.